Graphic & Vector Design · Original graphic & vector study
Graphic & Vector Design / Original graphic & vector study
Property Campaign Toolkit
A campaign system keeps one fictional development identity coherent across print and digital formats.
- Work shown
- Original graphic & vector study
- Status
- Original studio concept
- Role & credit
- Original graphic direction, layout and editable vector artwork
The study
A campaign system keeps one fictional development identity coherent across print and digital formats.
The brief
A campaign system keeps one fictional development identity coherent across print and digital formats.
Approach
An original visual system connects proportion, color and typography across the applications shown. The compositions explore how the same design language can stay clear at different sizes and in different contexts.
Material direction
The concept palette combines ivory, deep charcoal, muted olive and bronze. These are visual intentions rather than approved product specifications.
What is presented
Ten individual graphic compositions, with editable SVG sources. Original marks and linework remain vector artwork; layouts that use concept photography identify their embedded raster images.
Explore the editable artwork
Download the individual SVG compositions. Marks and linework are editable vectors; any embedded concept photography remains raster imagery. Typeface substitution may change the layout on another computer.
- Identity / original mark and wordmark ↗
- Construction / proportion and clear space ↗
- Color and type / visual direction ↗
- Correspondence / letter and card ↗
- Editorial application / place in focus ↗
- Signage / a physical expression ↗
- Campaign / image and typography ↗
- Pattern / a modular brand element ↗
- Digital application / three compositions ↗
- Guidelines / consistent small details ↗
Keep exploring
Related work.
Graphic & Vector Design · Original graphic & vector study